I have been blogging daily for about six months now. The reason that I started blogging, and working so intensely on FortyFourThree is to give myself a real-life education in business. I can learn a lot from books, but this year is supposed to be my year of doing.
It is incredible how much you learn when you have to ship something every day. I have created new products like voicefirst.online. I have created additional content, like my daily podcast. And I have had many times when I felt that I just wanted more time to create more content and to connect with more people.
One problem that we face when we are delivering projects is that we keep polishing them until they are perfect. But even though what we release is perfect, it isn’t necessarily what the customer wants.
So I think that I am ready to take on my capstone project for my real-life MBA. In the next 52 weeks, I am going to start 26 startups.
My hypothesis: Starting many startups in a short period of time will teach me what is important in creating a business that works. Just like blogging every day taught me how to focus on writing and producing content every day, creating a startup every two weeks will force me to quickly deliver and not wait for the ‘perfect’ moment to release.
A Startup Defined
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. (Eric Ries)
A startup is an organization formed to search for a repeatable and scalable business model. (Steve Blank)
A project is a “temporary endeavor undertaken to create a unique product, service or result.” (PMI PMBOK)
A startup has similar attributes to a project. What I am really committing to is 26 projects in 52 weeks.
What I am proposing is likely impossible. I would love to tell you that I am not making a million excuses about why I am going to fail, even before I have begun. But I’m going to keep my goal for a couple of reasons:
- If I fail, at least I will have failed at something big. I didn’t set a small goal and fail at it, I set a big goal and failed.
- If I succeed, it will be significant.
- Whether I succeed or fail, by the end of this period, I should have a repeatable process for delivering a product every two weeks.
Ever two weeks, I will release a one-page web-page showing a video of the product. Customers will have the ability to purchase the product. The business model can be whatever will support the product. (It doesn’t have to be different every time.)
Here it goes. I’ll let you know how it goes.