Your business might have several priorities. But if you have too many priorities, you probably aren’t focussing on the priorities that will make you have the impact that you want to have.
I was prioritizing my projects the other day. (See the Tutorial Tuesday blog post about creating a project prioritization matrix.) I advised everyone that they should choose their top five priorities to rate on. And I did the same thing for myself. When I looked at the priorities that I had determined I realized that none of the priorities were acquiring revenue. I would have said that as a business, income would be a top priority. But it isn’t. It is in the long-tail of my priorities. Revenue generation is one of the tasks that fall outside of the top 5 priorities.
Unfortunately, if it isn’t in the top 5 priorities, it isn’t going to get the attention that it needs.
In your business or your project, figure out what you want your top five priorities to be. Then evaluate whether these priorities will get you to where you want to go. If they won’t get you where you want to go, change your priorities.
In my case, I had learning and personal development in my top five priorities. Personal growth is essential, but in order to make a more significant impact I have to make revenue so that I can expand operations. Personal development should be in the longtail of priorities, but income should be in the top 5.