A medical researcher may run thousands of experiments at the same time. Each test tube holds a slightly different combination of chemicals or biological ‘stuff.'(I’m not even going to pretend to know what is in the researcher’s test tubes, I just know that there are a lot of them.) It may take years to develop a drug that works or make a small improvement to an existing drug.

When all of the experiments are complete, and the new drug is released, the researcher isn’t considered a failure because most of the experiments didn’t solve the problem. The research lab is regarded as a hero because they discovered something life-altering that helped people.

When you are doing a project or starting a new initiative, you should run many experiments. Release your product in as many ways as you can to as many people as you can. Then observe and record the results with a researcher’s diligence. Your records will show you which item resonates and which area falls short.

At the end of your project, no one will think about the experiments that didn’t work. They will focus on success because of your rigorous exploration of all of the possibilities.