How to write the perfect elevator pitch:
- Start with why
- Add an enemy or obstacle
- Tell about a time when you were about to succumb to the enemy or obstacle.
- Tell about how you fought and were victorious.
- Give the listener the next action.
People’s lives are much to valuable to be wasted on work that they are not completely engaged in. But people have to work in order to make money to support their lives and their families. Automation helps to make work easier, but many times people are becoming slaves to the automation. Their work doesn’t become any more engaging just because automation or digital systems are implemented. People still have to do repetitive tasks, but now they have even less opportunity to make their own unique contribution because they have to conform to the automation. At one time I thought that the best thing for employees would be to automate everything that we can and employees would naturally only be left with meaningful and engaging work.  I know now that we are going to have to be intentional about the way that we develop automation frameworks so that it takes into account the ways that employees can be engaged. We can design tools that keep employees fully engaged and ‘in the zone.’ This will create a better experience for the employee, and better productivity for the employer. I’d like to help employees in your organization. Can you tell me one person in your circle who you think would enjoy being more engaged in their work?
Your elevator pitch should be short, sweet, and to the point. The purpose of the call to action isn’t to make the sale, it is to get the other person engaged in the conversation.
How can we help you make your pitch better? Send us a pitch and I’ll comment back.