How To Make Friends

Only say what you want to express. But don’t use any more words than needed.

Be clear, and get to your point quickly. Don’t waste your reader’s time.

Honour the time that your reader has given you. Don’t make them wade through extra words.

The fewer words you write, the quicker your audience can take action on what you are writing.

Follow this very difficult advice, and you will be one step ahead of me in most of my writing.