If I can offer anything to the world, I want to provide a place where people have safety and significance. I can’t think of any better result from my work. If at the end of my life people say, “working with John made me feel safe and significant,” I would feel that I have made the right contribution.
FortyFour-Three’s brand promise is that every customer will find safety and significance here. I have done some work on the business architecture for FortyFour-Three. Sometimes it feels like ‘playing’ business when I work on documents and structures like this before we have any significant sales. I think that it is crucial for me to think through many of these things for a few reasons:
- Thinking about what the business looks like, as well as how and who I will deliver to, is important to understand the group of people who will benefit from what I have to offer.
- It is better for me to define who I am, what I stand for, and what I want to achieve before things get extremely busy. That way as the business starts to scale I can lean back on what I have already thought and designed. If I have done a good job, I have articulated my values well, and I know where I stand when a complicated issue arises.
Below is a graphic of my business architecture. I have defined most of the blocks, except for the products and capabilities to create those products. I have:
- the brand promise (safety and significance),
- the customer group (People who are in ‘knowledge worker’ roles but aren’t professional project managers or I.T. people), and
- the mission, vision, and values of the organization.
The only thing that we need to do next is to define what products and services are specifically going to be offered.
I am looking forward to having people find Safety and Significance in our products.