Stopping, not starting – By Seth Godin

This is the last time in I while I’ll get a chance to post a Seth Godin post (as per our agreement) so here it is.


This post was written by Seth Godin. Reproduced by permission. The original post can be found here.

Helene points out that Google is shutting down Google Answers.

My first response was “oh no!! I love Google Answers… I use it all the time. It’s amazing! I’ll miss it.”

And my second was to think about this as the obvious side effect of being in the fashion business.

If you’re going to launch stuff, and launch it often, then you must clean house. Even though Google Answers is a great idea (hint, someone should recruit all their brilliant researchers), it’s not a great enough idea to hit Google’s numbers. So kill it.

Ignore people like me who scream and yell about how much they love it and how much potential there is. Just kill it. That’s what fashion companies do.