The Storyteller’s Secret

Some thoughts are so good that you just have to write them down somewhere so that you don’t forget them.

I’m reading The Storyteller’s Secret by Carmine Gallo. In the book the author gives the formula that Peter Guber, CEO of Mandalay Entertainment Group, uses to build a story. The 3 steps directly quoted from the book are:

1. Grab your listen’s attention with a question or unexpected challenge.
2. Give listeners an emotional experience by telling a story aournd the struggle that will ultimately lead to conquering the challenge.
3. Galvanize listeners with a call to action.

(The StoryTeller’s Secret, Carmine Gallo, pg 57.)

Here is my story
I do a lot of reading, and sometimes it feels that I am not turning everything that I read into action. What if I had all of the action points recorded in one place so that I could go back to it for easy reference?

There are blog articles, books, news stories, youtube videos, and much more information every day that give a steady rushing river of new learning into mind. There is no stopping the torrent of new ideas and suggestions for how I should be acting. Sometimes it feels that when I try to dam off the river and save some of what I am learning in one organized place, whatever system I use is completely overwhelmed with new information and soon my new system is swept away in a torrent of too much information to be organized in one place. So instead of trying to fight against the everlasting deluge of new information, I’m going to just let myself be carried by the river. There are so many smart people out there sharing so much good information, I don’t ever want to stop learning, but I don’t have to apply every little detail of what they are saying to my life. As I learn new things I want to make sure that I am changing one small area of who I am or how I execute on ideas. To help me with that I am trying to record what I learn through my blog and on Twitter. This way if I need to go back and review a lesson, I have an easy place to find all of my information.

You can do the same thing. Reading this blog is one of many sources of information that you will have today. If something resonates, make a note of it, and put it on social media for yourself and others. Other people might benefit from knowing what you know, and most importantly you will have a simple currated life raft that helps you manage all of the learning that is important to you.

I don’t know how compelling my story is, but it’s a first try. I’ll use this formula from time-to-time to write (hopefully) compelling stories that will share what is important to me. And now that I have it written in this blog-post I have a place that I can easily go back and how I should do it.