Two Questions to Help You Define Your Business Offering

There are many ways for you to figure out what your business should be offering to the world. With a world of infinite options, it is hard to settle on a focused few items or services to offer. There are two filters to know if you are offering the right thing:

  1. Do your customers want it?
  2. Can you provide it?

Of course, these questions seem very simple, but it is worth pausing to think more deeply about this.

Do your customers want it?

Painkiller or vitamin? Does your product solve a problem or make life better? Whatever you choose to give to people they have to want it. The best way to find out what people want is to talk to them. If you know who you intend the product or service to be for, ask them directly: “Will this work for you?” If the answer is yes, then you have a sale. If the answer is no, you can ask more questions:

  • What would make this useful?
  • Who do you think would use this?
  • Do you understand what we are trying to help you with?
  • What is your biggest problem in this area?
  • What is the #1 job that you have to get done? (Not just tasks, but overall ‘job’)

To be valuable to your customer, you must give them something that they want. Sometimes people buy things they don’t want: how excited are you about buying 100+ cable channels? Because it gets them what they want: the 7 channels they actually watch. But most of the time if people don’t want what you are offering, they won’t buy.

Can you Provide It?

In a previous post, I talked about how FortyFour-Three didn’t have many specific offerings yet. The reason that I have been slow to put out offerings is that you need to know that you can provide what you are offering. I can’t provide construction services for high-rise construction companies because I don’t have the expertise. Sometimes it is better to talk to your audience to understand what they need, and how it intersects with what you can do. Sometimes being able to provide what is needed is a little simpler. You may be able to code well, but can you produce a final product that a company can use in production. You may be able to write a business case, but can you conduct relevant market research that will help the company target the right customers? “Can you provide it?” is a question that can be answered by understanding what you have the skill to complete, or if you can organize other people to complete the work.

In the next couple of weeks, you will see more product offerings appear as I start to share the value that we want to provide. Some of the specific offerings will be:

  • Project Management On Demand
  • Project Monitoring
  • Personal, Business, and Project Dashboards
  • Robotic Process Automation – One-time and small solutions
  • One-to-One project support
  • Project Charter and Documentation Development
  • Project Proposals
  • Business Case Preparation
  • E-Learning on project delivery
  • In-person and real-time classes and successfully leading a project.

Knowing that you can deliver an offering is the first step. The next step is to understand that the customer wants this truly. What we offer is for knowledge workers, creatives, and similar roles who must deliver projects, but are not professional project managers. The focus is on getting the project to the right result at the right time. Projects that you finish are the ones that really create the impact you are looking for.