Value Propositions

Any project you start must have a value proposition. Value propositions are hard to express. It isn’t the features of the project. It isn’t pointing to the finished product that will be built. A value proposition is when you propose the value that this will provide you. You have to realize that a value proposition by its nature will exclude some people. Not everyone finds the same thing valuable.

Let’s look at Uber’s value proposition. For the rider, the value is: “a ride that you can order on your phone that is cheaper than a taxi.” This value resonates with a lot of people. But not everyone. Some people value the regulations with which a taxi company complies. Or the fact that they know that taxies have proper insurance. Uber proposes that you might like a cheap, trackable taxi ride. And many people do.

You have to find a value proposition that might resonate with people. The value proposition of this blog is that you might want to hear the inner workings of someone’s mind as they try to start a business. To some people hearing what I am doing might be helpful to them, they might value it.

The point about value propositions is that you are setting the value that you are offering in front of people. Either they will embrace it, or they will not. You don’t always know which way things will go. Don’t put your end-product in front of people. Express the improvement and benefit that it will bring to their life. Either they will value it, or they will not.