What Can People Trust?

What can you deliver that people can trust?

Your brand (whether personal or for your company) is the promise that you make to your customer. People will come to trust something about you. It may be that you are always late, or do sloppy work, or are rude. Or it could be that you are conscientious, innovative, and help people do better work.

It doesn’t matter what you tell people you promise them. What matters is what they trust you to deliver.

Deliver results consistently so that people trust that the next time you deliver something, it will have the same qualities as last time. When people can trust you, the right people will become part of your ‘people like us.