We continue our series, looking at creating clarity in your organization. Concepts are based on The Advantage by Patrick Lencioni.

What is most important right now? This is a question about the moment here-and-now. Not in the perfect future, not in the past. Figure out what is important right now, and go and do that.
FortyFour-Three
What is most important right now? Increasing revenue.
You don’t survive without revenue. You can’t deliver results for a mission of helping non-profits succeed if you don’t have lifeblood in your business. Revenue is the most important focus right now.