Who Has Already Travelled This Road?

Do you want to learn how to do something? Look around and find someone who has already done what you are trying to do. But don’t find the person who has just barely done it. Find that person who has barrelled past your ambitions by a million miles.

Do you want to learn how to set up a business that will be successful in your city? Look at Starbucks; they were able to be successful in Seatle. And then they went on to be successful in so many other places.

Do you want to start a tech company that provides coding services to people in your area? Look at Capgemini. They have consultants who offer services like this to in every geographic area, including locations like yours.

The thriving companies find success because their broader markets are made up of smaller markets like the one that you are trying to address. A company’s overall bottom-line value is made up of the fact that each small profit centre is profitable. Even if a company is massive, each area must be profitable in order for them to succeed. If another company or person is successful, you can use this as an example of how you can succeed also.

If you look at someone who has exceeded your ambitions, you can learn from what they have done to get to the point that you are hoping for. You don’t need to go as far as that person did, but since they are beyond your point, you can learn from them about how they got to where you want to be. There is a lot to learn from someone who has barely exceeded what you want to do. But don’t forget to look at those people who have far exceeded what you ever wish to do. These people have passed through your goal-point, and you can use their experience as a template to where you want to go.

Thank you to John Lamerton and his book Big Ideas For Small Business for this concept.