If you are older than 40 like me, you remember TV networks. They mainly were channels (NBC, CBC, SportsNet, etc.) that had a specific suite and type of shows. HBO is a network that some might still recognize. Netflix and Prime Video are networks in their own way also.
When you are building your own brand(personal or for business), you have to think of yourself in the same terms that network television did. What cohesive package of ‘stuff’ are you giving to people? What are you feeding people in precisely the way that they want it?
In my ‘tv network’ I offer packages that get projects done, help people deliver project results through strong leadership, automation that assists employees, and education that helps everyone have less stress as they are finishing their projects.
Define what your ‘tv network’ should show, and what packages you are offering. Thinking through your offering in this way will help you put clear words and definitions to what will contribute.