Your Strategic Calendar

A strategy is an action plan that has an overall goal to achieve. 

In your role, you should have two to four strategic priorities. You should plan how much energy you will spend on each priority. Then you should plan your time, effort, and investment according to the allocation to that strategic priority. 

Your Role’s Strategy

Your organization has an overall strategy. There are goals that you want to achieve and a plan that will get you there. If you are in the business of improving success rates in entrepreneurship, your strategy might be education and financial support. If your organization supports disadvantaged seniors, your strategy might involve growing community connections between middle-aged people and seniors. 

With your organization’s strategy in mind, your role also has a specific goal to achieve. To get to the goal, you must have a strategy. Here comes the fun part: you can choose your strategy in your role. If you are head of fundraising, your goal might be to increase donations and volunteers. Your strategy could be to engage people online, or it could be to connect with people person-to-person. You might also find that a social-web approach is a direction that you want to pursue. 

Identify Your Strategy

The first thing you must do is identify your goals and choose your strategy. You shouldn’t change your strategy very often. At most once per year, but the interval between changes in strategy should be even longer if you can. 

Second, decide how much energy you should allocate to each goal. Is it 50% or 30%? Once you have determined the allocation, you will know how much you should be working on the item.

Next, when you schedule an appointment on your calendar, assign it a category that corresponds to one of your strategic priorities. It is best if you are time-blocking most of your time. You can also assign a colour to each category. 

When you time-block your time with specific categories, you will quickly get a visual representation of your priorities, and where your time is going. If it isn’t going where you want it to, you can make adjustments to your strategic priorities as necessary. 


  1. Know your organization’s strategic goals. 
  2. Create strategic goals for your position. 
  3. Record and allocate your time according to the strategy that you have set.